SK Telecom Smart Audio LINKAGE

Our client SKT tries to contain the Kin Folk lifestyle that pursues quality of personal life in busy life in the portable audio called “linkage”. Linkage symbolizes comfortable image of ‘Floating ark’ with minimal lighting lines and floating lines that shows the simplicity, which is the essence of Scandinavian style.

ClientSK TelecomServicesProduct, Packaging Design

blankPROJECT?GOAL & APPROACH

Based on the usability of user’s environment and the function, it aims to convey rich emotions of sound with combination of restrained sleek line through aesthetic value of the product to customers.?The design highlights pattern with its storyline and expresses simple and refined shape matched with the highest sound quality through Look&Feel.

blankblankOUR SOLUTION

Minimizing the number of buttons improves usability makes it simple. With a single touch, one can start the music, adjust the volume and move to the next track and previous track.?Citrus makes the mass production possible with maintaining sleek design language and usability based on accumulated experiences of many years.?Through our design, Citrus fused its client’s brand value and end-user’s needs together in Linkage.

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ABOUT US

Citrus has abundant design experiences in different design fields acquired through our cooperations with diverse global clients in different industries. Citrus’ design strategies and excellence of design have managed to impress the most demanding clients from all over the world.

CONTACT US

3/5F Citrus Building, 258, Hyoryeong-ro, Seocho-gu, Seoul, South Korea

Tel : +82 (0)2 553 0213 / Fax : +82 (0)2 553 0521
Email : citrus@citrusdesign.co.kr